2026-09-27
FTC Disclosure Rules for Finance Affiliates: What Creators Must Say
Not financial advice. Verify claims independently.
The disclosure rules that apply to finance affiliate content:
- Clear and conspicuous: "ad" or "sponsored" upfront, not buried in hashtags — FTC enforcement targets finance specifically
- Material connection disclosed: if you're paid per signup, say so
- Platform tags aren't enough: "Paid partnership" toggle alone doesn't satisfy the disclosure requirement
- Financial products = extra scrutiny: SEC/FINRA rules layer on top of FTC for anything that looks like investment advice
The Stock Picks affiliate kit includes compliant disclosure language — "I earn a commission if you sign up, it's free either way" is honest, converts fine, and stays legal.
The audience forgives a disclosed ad. It never forgives a hidden one.
Put it into practice
Rehearse this strategy risk-free on Stock Picks — the paper-trading app from the team behind AFF/INF. Check current partner availability and terms with Stock Picks.
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